How Insurance Direct Mail Annihilates Industry Mailing List

Some companies have used Industry Mailing List newsletters as very effective lead-generation, cross-selling and relationship-growing tools, empowered by comprehensive databases compiled by list brokers. Newsletters are often the most effective type Industry Mailing List of direct mail because they are less likely to be discarded in corporate mailrooms than brochures. They reach targets' desks--the first threshold a direct-marketing campaign. Secondly, newsletters are often better read than brochures because they are perceived as Industry Mailing List more informational and less promotional,

contain success Industry Mailing List stories of customers who use a company's services and products, use compelling artwork and graphics, feature product information and useful industry news, drive prospects to web sites and can help gather marketing research. They can even have persuasive PR value when you send them to Industry Mailing List reporters, editors and producers who use them for article ideas. Direct mail: Using graphics to market A picture is not only worth a thousand words in marketing. It's also worth a heck of a lot of Industry Mailing List money in increased response rates, say graphics communicators.

One frustrating thing about Industry Mailing List e-mail communications is a marketer's inability to use many images to present information, particularly complicated information. E-mail limits the use of complex graphics, since long download times can be annoying to prospects Industry Mailing List and some graphics never reach targets at all. Furthermore, it is difficult to get the kind of reaction from an e-mail subject line that you can get from an emotionally evocative image on a brochure or publication cover that works with compelling copy. With direct-mail pieces, you can get more of your Industry Mailing List message into the hands of your target audience.