According to the analysis of Analysys Think Tank, the transaction scale of fresh food e-commerce B2C market in 2020 is about 1,007.76 billion yuan, a substantial increase of 84.9% compared with 2019, breaking the trillion scale for the first time. Vigorous layout and rapid expansion of community group buying & vertical fresh food platforms after the epidemic.
It is expected that the transaction scale of the fresh food e-commerce B2C market will grow at a compound growth rate of 31.6% in the next three years, and is expected to exceed 200 million by 2023. The penetration rate of the online fresh food consumption market will continue to increase.
2. User Analysis
1) target users
According to iiMedia Research, the users of fresh food e-commerce platforms are generally between the ages of 18 and 30, accounting for more than 70%, of which more than 40% are users under the age of 25. Such users are generally highly educated, highly receptive to Internet products, and less familiar with offline stores.
The bottom of the product is mainly divided into 5 tabs, which is basically the same as the daily excellent fresh and multi-point.
① Homepage: The homepage is mainly country email list based on classified product pictures and activity guidance, and the overall color saturation is low, which avoids the clutter of the viewing angle effect.
② Classification: Vertical priority display of [recommended for you] and [members area], before users select the desired products, intervene to guide the recommended products and member advertisements, thereby increasing the unit price of customers.
① Front warehouse mode, all goods are delivered immediately
Due to the establishment of a front-end warehouse near the community, all commodities are basically ready for immediate delivery, and the inventory of commodities will not change much due to the switching of addresses.
The resulting impact is that although the home floor belongs to a thousand-person mode, that is, the address switching floor configuration is different.
However, in the commodity trading system, from business details to shopping cart to payment is basically a single and smooth link, and it will not be too complicated. This mode is basically the same as Dingdong grocery shopping.